In the digital world, social media has become an extremely important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, and so forth offer a lot of opportunities for brands to showcase their products. These systems are free to use and you can straight interact with a larger audience at once. You don’t need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, they have time that you take social media marketing significantly.
Based on statistics shared by Lyfe marketing, 93 percent of video clips on Twitter are accessed through mobile phones. Views of branded movie content on YouTube has doubled in the last three years. Moreover, Facebook live movies receive 10 times more comments that a regular video. All these data show that video content is in demand on social media networks. This is because millennials connect more to video clips on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Therefore, it is highly likely that your rivals are also leveraging the power of social networking video to expand their customer base.
Instagram is a very powerful social media marketing platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the particular threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media marketing platforms. So , Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more target audience.
Create short, beneficial videos that represent your brand. You can showcase your product within an artistic way through these video clips.
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The commercial can be inspirational, humorous, or emotional. Instagram currently enables you to share a 60 second video on your timeline. With such brief videos, it is easy to grab the attention from the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or within the Instagram timeline.
Display your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on essential features to keep the viewers engaged. Keep the video more informative plus less descriptive. Attention to detail is vital to creating a cool and sexy video. You can put the product video within your brand’s Instagram page’s timeline for your audience to see anytime. Creating this kind of spontaneous videos attracts a lot of interest.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content material. ‘Do it yourself’ or ‘how to’ videos share your items working. This helps the users to understand the product’s usage. You can also create maintenance videos related to any problem that your customer might face. To the point videos are usually liked by the target audience as they get relevant information within a short span of time. Simply by sharing such videos from time to time you can build a relationship with your existing clients.
Behind the scenes video
Customers have become fussy in choosing a product, hence it is very important establish a connection with them. You can generate behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product utilization. The fast forward video that Sheryl Cole has shared about her work will give some concept. You just have to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video clip
Instagram launched Insta stories within August 2016. Through stories, you can share images or videos together with your followers for a 24-hour duration. This short span creates a sense of urgency and people tend to view the tales as they see one active. You can use tales to promote your business as follows:
Sharing short-time deals is a good way to attract people for your products and services. You can set up the offer so that it can only be redeemed during the story’s lifespan. Once people get to know regarding such deals, they will come for more.
Let an influencer take over your own Instagram handle to share a put peek of the products and discount offers. A familiar face is sure to bring in more audience.
Live on Instagram
The very best feature on Instagram is that you can stream live video on it. When you go live on Instagram, you are on the forefront of your follower’s feed. Therefore, there are high chances of your supporters engaging with your live stream. These people get to see your stream even if these people aren’t physically part of the event. Item previews, product releases, Q&A sessions, educational streams, etc . are some ways you can engage with your online audience. In case your event is pre-planned, then you can publicize it through emails and other social media platforms.
Bring in the makers
Give a personal touch to your stories by introducing your own employees who have created your services and products. You can get the team members to share their own journey in product development. Also, you can let your employees handle your brand’s Instagram account for a day. They can then share details about their work life and the hard work that goes into making the product. The employees can even conduct a Q&A session for that audience to educate them about the product. Such video sessions create an emotional connect with the target audience and much more views to your Instagram account.