When researching SEO companies, it is appealing to choose any company willing to offer assured SEO services. It is human character – people love a guarantee. This particular holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When businesses first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly if there is an ongoing cost involved, these people get a sense of comfort from purchasing “guaranteed SEO. ” Sadly, with many SEO companies, this confidence in the guarantee is ill-placed.
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A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable – if you purchase such services and are not subsequently harassed by a pesky leprechaun, the particular guarantee has been met. How can you complain?
The truth is that SEO companies usually do not control the major search engines, and any kind of firm that claims to have a “special relationship” that gives it sway within the natural search engine results is simply counting on your own ignorance. Fortunately, this does not imply that guaranteed SEO is impossible, specially when the guarantee has to do with aggregate results and the methods used to achieve all of them.
What follows is a partial list of some of the more popular types of guaranteed SEO around – some of them roughly as useful as leprechaun repellent, and some of them actually meaningful.
The particular “Leprechaun Repellent” Keyphrases Guarantee
Many SEO companies boast that they will achieve a certain number of top rankings within the organic results of major search engines. This type of guaranteed SEO can be tempting, specifically to those who are investigating SEO companies for the first time. After all, high rankings are usually what it’s all about, right? Basically that the goal?
The answer is an earnest “No. ” Quality SEO businesses will point out that the real objective is to bring high quality traffic to your internet site. It’s quite simple to guarantee top jobs if you choose non-competitive or unknown phrases – for example , “leprechaun repellent. ” Want proof? Enter “leprechaun repellent into your favorite search engine. You can almost certainly find this article dominating the outcomes (caveat – if you are reading this article immediately after its release, the search engines may not have indexed it yet. Wait around a week and try again. ).
It is extremely easy for SEO companies to attain high search engine positions for key phrases that nobody uses. Such ranks might impress your friends and neighbors, but they won’t send you quality traffic. They likely won’t send you any traffic at all. It’s important to note that the phrase “leprechaun repellent” is used just for demonstrative purposes. Many unpopular key phrases may not sound absurd. There are definitely countless phrases out there that sound extremely relevant to your business that are in no way typed into search engines. Good SEO companies will avoid such terms. “Leprechaun repellent” practitioners will accept them – it allows these to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEO in which SEO companies will assure you first place positions on unspecified search engines for more competitive phrases. Regrettably, this type of guaranteed SEO often requires obscure engines that have very little business and are not sophisticated enough to quickly eliminate web pages that use spam tactics. In a few documented cases, the particular guarantees involved search engines that the SEO companies actually owned and controlled!
There are really only three major search engines at present – Google, Yahoo, and MSN. There are a handful of small engines that are also worth bringing up, including Ask Jeeves and AMERICA ONLINE Search. Any guaranteed SEO should involve prominent engines, not unknown ones.
The “Company Name” Ensure
There is also a common guarantee that shady SEO companies will use that warranties that a company will show up for any search on its company name. This particular, much like the “leprechaun repellent” flavor of guaranteed SEO, offers no true value. Sure, if your company title is “Acme, ” it may actually be competitive – but chances are that in case your website does not already show up close to the top of the search engine results for a search on your company name, there is an easily fixed specialized glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking extremely for your company name, while obviously desirable, provides only a tiny cheaper potential value of search engine marketing. The real advantage for most companies is that search engine marketing draws in potential buyers who are not already acquainted with the company name. Unless your company is really a household name, it is unlikely that having your company name figure prominently in the results is going to have a huge effect on your business.