When i have written before, LinkedIn excels at researching, networking, and marketing and advertising.
Here are some of the LinkedIn features plus strategies that are specifically designed to help market your products and services.
I bet a lot of you are giving your cubicle neighbors a high five and a great big “YES! ” and shouting something like, “He finally got around to what I have been doing for years and love to do, which is marketing and selling my stuff. ”
I get that. Believe me — I am an old-school marketer personally. For more info in regards to Lead Generation Agency Toronto look at our website.
If you didn’t know it, I invested 18 years in the automotive business. I would love nothing better than to use LinkedIn on a continual basis to scream out my marketing message, but here is the big “but. ”
This is social media, and that means it really is all about connecting with people, sharing expertise, sharing some more. Then when they or perhaps a friend of theirs needs your own products or services, they know where to find you.
Okay. I am sure you get my point. So let me start with reviewing the definition of marketing.
Wikipedia defines advertising as the process by which companies produce customer interest in goods or providers.
In the old days, before the Internet, the main way we created interest in our products or services was by using some form of advertising. That advertising came directly from the company in the form of some kind of campaign or program to get across a specific message about a function, price or way in which our service or product stood out from the competition and why you needed to buy right now or you had been going to miss something really big. It required a very significant time commitment, along with a financial budget, to accomplish this campaign or program.
In the current era of the Internet and social media, we not only have additional stations for this communication but many more possible voices (in addition to the company itself) that can help create the desired customer curiosity we are looking for.
Using social media channels to create customer interest may not require a significant financial budget, but it will still require time and effort to implement the plan. However , now many individuals (voices) can assist the marketing department in the execution of the plan.
Just think just how cost effective it would be to have individuals in your company using the LinkedIn marketing tools to create customer interest within their person networks. It would be like having an army of “marketing machines. ”
I have developed this report card that you can use to score yourself on how well you are using LinkedIn to maximize your marketing efforts.
Report Card For Developing Your LinkedIn Marketing Strategy
Specific items included in your person profile:
Marketing keywords in headline (brand, co. name, yrs in operation, etc . ) (5 points)
Client recommendations (2 points for each; greatest extent 10 points)
Adding sections intended for specific industry skills and accreditations (5 points)
Using Amazon guide reviews for industry-related books (5 points)
Marketing materials in Package. net files (5 points)
Marketing and advertising Power Point included in SlideShare or Google Presentations (5 points)
Advertising video included in Google Presentation (5 points)
Using websites for hyperlinks to marketing information (5 points for each)
Using Blog Hyperlink or WordPress application for firm blog (10 points)
Using Activities application to promote customer education occasions (10 points)
Using industry-specific programs (Legal Updates, Lawyer Rating, Real-estate Pro or Creative Portfolio Display) (10 points)
Keyword optimization test your profile at least quarterly (20 points)
Company profile is up to date (including using the Products & Service tab) and keyword tested (15 points)
Belong to industry or related-industry groupings (2 points for each; max ten points)
Post thought leadership debate in industry groups at least monthly (5 points)
Answer industry-related queries in Answers section at least quarterly (5 points)
Use Status Revise to share industry-related knowledge resources–such as events, websites, articles–at least every week (10 points)
Congratulations if your point total was 80 or over. I would say you are doing an excellent work of using LinkedIn’s best tools and features for marketing your own products and services.
If your score was among 60 and 79, then you are very well on your way, but you might want to review areas where you didn’t pick up any factors and work toward incorporating these techniques into your LinkedIn strategy.
In case you are below 60, you need to spend a few purposeful time with this report card and sharpen up your profile plus activities on LinkedIn in order to create the kind of customer interest you desire.
Wayne Breitbarth was once a skeptic and now is an outspoken proponent of LinkedIn, “LinkedIn Guru” Wayne Breitbarth is definitely passionate about helping business professionals–from basic level to CEO–learn how to combine their own previous experience and relationships with this innovative tool in order to more successfully brand and market themselves and their businesses.
Wayne’s diverse professional background uniquely positions him to assist not only individuals but corporate organizations as well. With thirty years’ encounter in the areas of operations, finance, administration, consulting, and business ownership, he is able to “put it all together” for his corporate and individual clients.
In addition to his consulting work, Wayne is really a dynamic speaker. His practical however entertaining presentations have inspired viewers both locally, at many of Milwaukee’s most prominent companies and companies, and nationally, at conventions, business association events, and corporate training sessions.